Eat My Heart Out

For some reason, I've never been able to keep Halloween and Valentine's Day separate in my head: I slip up and call them both 'Valloween'. They're both garish, gross and overly sweet - and they both tap into something dark and sticky in our collective consciousness.

Eat My Heart Out by Zoe Pilger is my perfect Valloween book. It's sugar-fuelled, violent and wonderfully over the top. We decided to set up some photographs inspired by it, featuring lambs' hearts, haribo and crème de menthe.

I put the packet in my mouth and tore at it with my teeth. The watery blood that swirled around the edges of the meat ran straight into my throat. I bit down on the heart with urgency. It crunched like a hard peach[...]

'Ann-Marie!' Dave was running down the aisle towards me. He stopped, sweating. 'What are you doing?'

I threw the packet back on the shelf. 'It should be perfectly obvious what I'm doing, Dave.' I stood up. 'You've ruined it now.'